THE EDGE
Academy
Build the Prestigious, In-Demand Aesthetic Dental Practice You Know You’re Capable of Leading
A comprehensive online program with Dr. Tyler Hales designed to help dentists elevate their clinical skill, strengthen their brand, and create an exceptional aesthetic practice that patients recognize, trust, and actively seek out.
Enroll Today for $2,997 (full price $4,997)
AS SEEN ON:
WHERE YOU'RE STUCK
Becoming an Exceptional Aesthetic Dentist Requires More Than Clinical Talent
You can be technically skilled and still struggle to become the recognized, in-demand aesthetic dentist you want to be.
Because building a prestigious aesthetic practice isn’t based on one skill alone.
It requires the right mindset.
A strong understanding of your role as an entrepreneur.
A carefully developed practice culture.
Confidence in photography, veneer preparation, and veneer seating.
A recognizable brand.
Strategic relationships.
And marketing that clearly communicates the value of your work.
When these pieces come together, you’re no longer simply offering cosmetic dentistry.
You’re creating a complete patient experience—and building a reputation that sets you apart.
The Edge Academy shows you how.
(full price $4,997)
Stop Building Your Practice Through Trial and Error
You invested years mastering dentistry—but dental school may not have taught you how to:
Position yourself as a distinguished aesthetic provider
Attract patients who recognize and value premium care
Create a team culture that supports aesthetic excellence
Capture photography that accurately showcases your work
Approach veneer preparation and seating with greater confidence
Build a recognizable brand and professional reputation
Develop relationships that create long-term opportunities
Market your services without making your practice feel generic or transactional
These are the elements that separate a dentist who occasionally performs aesthetic cases from one who becomes known for delivering an elevated aesthetic experience.
The Edge Academy brings those elements together into one clear, comprehensive program.
Introducing
The Strategy, Skills, and Standards Behind an Elevated Aesthetic Practice
The Edge Academy is Dr. Tyler Hales’ signature online program for dentists who want to strengthen their clinical foundation, think more strategically about their practices, and become recognized for exceptional aesthetic dentistry.
Inside the program, Dr. Hales shares the principles and processes that have helped him build a prestigious aesthetic brand and become a highly sought-after cosmetic dentist.
You’ll explore the complete practice—not simply individual procedures—so you can understand how mindset, leadership, culture, clinical execution, photography, networking, and marketing work together to influence your results.
This is not simply another course about learning veneers.
It is a roadmap for becoming the kind of aesthetic dentist patients seek out, colleagues respect, and teams are proud to support.
Enroll Today for $2,997 (full price $4,997)
MEET YOUR
Instructor
Dr. Tyler Hales
founder hales aesthetic
Dr. Tyler Hales is a nationally renowned cosmetic dentist and the co-founder of Hales Aesthetic in Newport Beach, CA. Dr. Hales pursued dentistry as a way to exercise creative artistry while improving the lives of patients from all walks of life. He graduated from the prestigious University of Southern California School of Dentistry and discovered his passion for cosmetic dentistry shortly after. Dr. Hales dedicates his time exclusively to Veneers and smile make overs and creating confident smiles with porcelain veneers.
the curriculum
WHAT YOU'LL
Learn
01
Lesson One:
Developing the Mindset of an Elite Aesthetic Dentist
Your practice can only grow to the level you are willing to grow as a provider and leader.
In this lesson, Dr. Hales explores the mindset required to pursue excellence, move beyond limiting beliefs, and approach your work with greater purpose, confidence, and intention.
You’ll learn how to:
Develop a mindset rooted in growth and excellence
Raise your personal and professional standards
Approach challenges as opportunities to improve
Build confidence without becoming complacent
Think beyond individual cases and consider your long-term reputation
02
Lesson two:
Your Role as a Dentist and Entrepreneur
Clinical excellence is essential—but building a successful practice also requires you to think like an entrepreneur.
This lesson helps you understand your role as the visionary, leader, and decision-maker behind the practice you want to create.
You’ll learn how to:
Think strategically about the growth of your practice
Balance clinical responsibilities with business leadership
Make decisions that support your long-term vision
Recognize opportunities for growth and differentiation
Lead your practice with greater clarity and intention
03
Lesson three:
Creating an Aesthetic Culture Within Your Practice
Patients experience far more than the dentistry you provide.
They experience your team, environment, communication, systems, attention to detail, and the way every person in the practice makes them feel.
This lesson shows you how to build an aesthetic culture that supports consistency and reinforces the elevated reputation you want to create.
You’ll learn how to:
Establish clear standards across the patient experience
Help your team understand and support your aesthetic vision
Create consistency from the first interaction through follow-up
Build a practice environment that feels thoughtful and refined
Turn exceptional service into a defining part of your brand
04
Lesson four:
Aesthetic Dental Photography
High-quality photography is an essential tool for evaluating your work, communicating with patients and ceramists, documenting cases, and marketing your results.
Dr. Hales breaks photography down into practical principles you can begin applying within your practice.
You’ll learn how to:
Capture clear, consistent clinical images
Use photography to improve case planning and communication
Document your results more effectively
Present your work in a polished, professional way
Create a visual portfolio that supports your reputation and brand
05
Lesson five:
The Veneer Preparation Process
Successful veneer cases begin long before the final restorations are seated.
This lesson explores the planning, communication, preparation principles, and key checkpoints that contribute to more predictable, high-quality outcomes.
You’ll learn how to:
Approach veneer preparation with greater intention
Understand the importance of dentist–ceramist collaboration
Identify critical checkpoints throughout the case
Communicate more effectively with your ceramist
Make thoughtful decisions that support both function and aesthetics
06
Lesson six:
Veneer Seating
The seating appointment is where planning, preparation, communication, and artistry come together.
In this lesson, Dr. Hales walks you through the considerations that help create a more controlled and elevated veneer seating experience.
You’ll learn how to:
Prepare more effectively for the seating appointment
Evaluate the case before final placement
Improve communication with patients and your team
Follow an intentional seating process
Recognize the details that influence the final result
07
Lesson seven:
Building Your Network and Professional Reputation
Your relationships can influence your growth, opportunities, confidence, and reputation throughout your career.
This lesson explores how intentional networking and genuine professional relationships can help you expand your reach and continue developing as an aesthetic dentist.
You’ll learn how to:
Build meaningful relationships within the dental industry
Connect with mentors, colleagues, specialists, and ceramists
Create opportunities through authentic relationship-building
Strengthen your credibility and professional presence
Grow alongside other high-performing professionals
08
Lesson eight:
Marketing an Elevated
Aesthetic Practice
Exceptional work cannot build your reputation if the right patients never see or understand it.
In this lesson, Dr. Hales explains how to market your practice in a way that reflects the quality of your work and helps prospective patients recognize your value.
You’ll learn how to:
Position your practice more effectively
Communicate what makes your patient experience different
Create a recognizable aesthetic brand
Use your clinical photography as a marketing asset
Attract patients who value high-quality aesthetic dentistry
Build visibility without compromising professionalism
By the end of The Edge Academy, you’ll have a clearer understanding of how to:
Learn how to think and lead like an elite aesthetic dentist
Build a practice that reflects elevated standards
Strengthen your clinical and business confidence
Create an exceptional experience for aesthetic patients
Understand how to improve your dental photography and case presentation
Approach veneer cases with greater intention
Develop a recognizable professional reputation
Market your practice to the patients you most want to serve
This isn’t about copying another dentist’s practice.
It’s about developing the skills, vision, systems, and standards to create an aesthetic practice that is distinctly yours.
Who The Edge Academy Is For
The Edge Academy is designed for:
General dentists who want to expand into aesthetic dentistry
Cosmetic dentists who want to elevate their existing skills and practice
Practice owners who want to attract more high-value aesthetic cases
Dentists who want to create a more prestigious and recognizable brand
Providers who want to improve their photography and case presentation
Dentists seeking greater confidence in veneer preparation and seating
Practice leaders who want their teams to deliver a more elevated patient experience
Ambitious dentists who are committed to continued personal and professional growth
This program is especially valuable if you know you are capable of creating more—but need a clearer framework for bringing your clinical ability, leadership, patient experience, and brand together.
This Program May Not Be for You If…
The Edge Academy may not be the right fit if you are:
Looking for an overnight shortcut without implementing what you learn
Unwilling to raise the standards within your practice Not interested in aesthetic or cosmetic dentistry
Satisfied with maintaining your current level of growth
Unwilling to invest in your continued development
This program is for dentists who are serious about becoming better clinicians, stronger leaders, and more intentional practice owners.
your path with dr. tyler hales
START HERE
Go Further
A Complete Standalone Program,
With a Path to Go Even Further
The Edge Academy is a comprehensive standalone program. You don't need to join any of Dr. Hales's other offers to benefit from the course or put what you learn into practice. It's also a strong foundation for dentists who later want to go deeper.
01
online
The Edge Academy
Eight self-paced lessons on clinical skill, practice culture, and marketing.
02
In Person
The Aesthetic Edge
providing an immersive, hands-on educational experience
limited availibility-
offered quartrely
03
mastermind
The Forge
Dr. Hales' private mastermind for dentists seeking high-touchpoint guidance, community connection, and continued professional growth & results.
By Application or
Invitation Only
04
one-on-one
Private Mentorship
Personal 1:1 mentorship with Dr. Hales, offered on a limited basis for select practitioners.
By Application/Invitation - Limited Availability
Each experience offers a different level of support and access. Together, they create an opportunity to continue growing from online education into hands-on training and private mentorship.
But your journey can begin right here—with The Edge Academy.
Your Investment
Enroll in The Edge Academy
You’ve already invested heavily in becoming a dentist.
Now it’s time to invest in becoming the dentist—and building the practice—you genuinely want to be known for.
One new aesthetic case could potentially offset a significant portion of your investment. But the greater value is found in the skills, standards, and strategic understanding that can continue influencing your work throughout your career.
full price: $4,997
$2,997
8 in-depth video lessons with Dr. Hales
The Edge Academy course workbook
[Access length / additional inclusion]
YOUR
QUESTIONS
Answered
Is The Edge Academy a standalone course?
Yes. The Edge Academy is a complete standalone online program. You do not need to participate in The Forge or attend an in-person training to benefit from the course.
How does this course differ from The Forge?
The Edge Academy is a structured educational program covering the foundational clinical, business, brand, and leadership components of building an elevated aesthetic practice. The Forge is Dr. Hales’s private mentorship and mastermind, offering a higher level of access, connection, guidance, and continued support.
Is this the same as The Edge Academy in-person training?
No. The online course gives you a comprehensive framework that you can work through from your own home or office. The in-person training offers a more immersive experience with hands-on learning. The two offerings complement one another, but either can be completed independently.
Do I need to be an experienced cosmetic dentist?
No. The Edge Academy can support general dentists who want to expand into aesthetic dentistry as well as experienced cosmetic dentists who want to refine their skills, positioning, systems, and patient experience.
Does the course only teach veneers?
No. Veneer preparation and seating are important parts of the curriculum, but the program also covers mindset, entrepreneurship, practice culture, photography, networking, branding, and marketing.
Will this course help me attract more aesthetic patients?
The program will teach you how to strengthen your positioning, patient experience, photography, brand, and marketing. Your individual results will depend on how consistently you implement what you learn.
How much does the program cost?
Enrollment in The Edge Academy $2,997 (full price $4,997)
Or 3 monthly payments of $999
You Don’t Need More
Disconnected Information
You need a clear understanding of how the most important elements of an exceptional aesthetic practice fit together.
The Edge Academy gives you the framework to begin bringing all of those elements into alignment.
You can continue piecing everything together through years of trial and error—or you can learn from a dentist who has intentionally built the kind of practice, brand, and reputation you want to create.
YOUR NEXT LEVEL
Will Require a New Level of Intention
If you’re ready to elevate your skills, strengthen your reputation, and build an aesthetic practice that is recognized for excellence, The Edge Academy is your next step.
Enroll Today for $2,997 (full price $4,997)
Enrollment in The Edge Academy does not guarantee specific clinical, business, patient, or financial results. Results depend on each participant’s experience, effort, market, and implementation.